THE FULL STORY
Miso is a celebration of effortless luxury, born between the elegance of India and France. Our mission is to prove that luxurious everyday wear and sustainability can harmoniously coexist. Inspired by timeless European staples and the art of fashion, we bring you pieces that transition seamlessly from vacation to daily life.
Each design embodies the perfect balance, capturing the essence of travel while evoking the comfort of home. At Miso, we craft clothing that reflects the best of both worlds- sophisticated, sustainable, and always with you, wherever life takes you.
We believe in creating with purpose, not going with the mass our designs are made to be lived in, loved, and worn all year round, blending timeless elegance with everyday versatility. By focusing on thoughtful craftsmanship, we prioritise fewer, high-quality pieces over mass production. Each collection is a reflection of our commitment to sustainability-producing only what’s truly needed, ensuring no excess and no waste. For us, fashion is not about keeping up; it’s about creating something worth keeping.
Handcrafted by small, family-owned workshops
Ethically and locally sourced materials
Inspired by timeless European design, blending luxury with sustainability
1 kg of plastic recovered for every 10 orders
A NOTE FROM THE FOUNDER
Ever wondered how much clothing ends up in landfills each year due to the fast fashion industry? That’s how Miso was born. After moving from France to India, I found myself drawn to the fashion world, but I couldn’t ignore the growing concerns around the impact of fast fashion and the harmful materials used in production that take years to decompose. I knew there had to be a better way.
More than just creating stylish garments, I wanted to bring to life a brand that champions sustainability, elegance, and mindful production. Miso is about slow fashion that blends timeless European designs with eco-friendly fabrics, creating pieces that not only make you look good but also feel good. Whether you’re preparing for a getaway or embracing a sophisticated, everyday lifestyle,
Miso is here to redefine luxury fashion with purpose, beautifully crafted and kind to the planet.We design luxurious wear for those who embody the spirit of effortless elegance in every moment. At Miso, the essence of refined leisure lives on, no matter the season.
Shagun Arya
Founder @ Miso